The Future Of Technology And Social Networking
Adam Ostrow is a new media entrepreneur and commentator of the twenty first century. One of the main titles that Ostrow holds is being the editor in chief of Mashable.com, one of the most-read independent news sites in the world, covering the latest technologies, trends and individuals that are driving the current evolution of the web. Since joining Mashable in 2007, Ostrow has contributed more than 2,500 articles. Under his direction, Mashable has grown more than tenfold to 13 million visitors per month with more than 3.6 million followers across social media sites. Notably, Ostrow has been quoted in popular media outlets such as The New York Times, The Wall Street Journal, The Washington Post, USA Today and The Times of London, among many others. In addition to his internet popularity, he is a frequent guest on CNN, Bloomberg and NPR. Ostrow is also a highly sought after speaker and has made presentations at TED Global, CES, SXSW Interactive and Harvard Business School. Adam is a graduate of the University of Maryland where he received his degree in journalism and was awarded Most Outstanding Senior in the school’s prestigious Hinman CEOs program.
In today’s society, the media is constantly promoting social networking websites and the glory of having such technology. If you are watching entertainment news, or national news, the media references social networking to enhance their stories creditability. Whether someone wrote on their blog, tweeted, or posted a status update on Facebook, the media grabs ahold of the information and uses it as a source. In a world driven by the latest technology, it becomes only natural for people to question what will happen to their blog or webpage when they pass away. For the occasion of the speech, Ostrow illustrates the human wonders of what could happen next with technology and leaves the audience questioning whether they could still live on through their webpages.
At the time of this speech in August of 2011, Apple’s latest creation, the iCloud was going to be released sometime in the fall. The iCloud is a program designed for storing all content on an Apple product and is securely stored in a database that can be retrieved at any time. From you contacts, photos, music and documents, the iCloud stores the information without the touch of a button. Given the new uproar in technology, the question that Ostrow present’s in his speech creates a close tie to what the iCloud can do. If the iCloud can store a life’s amount of information, surely technologist could find a way to use the same concept only to store ones thoughts and feelings from social networking sites.
Throughout all levels of education, in English class most people learn about ethos, pathos and logos. Many students frequently argue that you would never need to know such things to be successful; however, in the “real world” you must use ethos, pathos and logos to communicate properly. Ethos, in particular becomes extremely important when...
Loading: Checking Spelling0%
The Negative Effects of Facebook and Social Networking1650 words - 7 pages Nowadays, advanced technology has become more and more important in people’s life. It is so reliable that people become so dependent on. Internet, one of the latest technology advances, provide rich opportunities for making new friends, finding romance, and sharing interest with others, known as social networking sites. Those sites allow people to build or maintain relationships with others. Most of them also host blog and have social network...
The Future of P2P Technology and Music702 words - 3 pages The Future of P2P Technology and Music Since 1999, the situation around music has been changed drastically. In that year, the novel software “Napster” was released. With this software, people became able to get any file they want easily, sometimes illegally. Some musicians and people in the entertainment industry have tried to exterminate that P2P “Peer to Peer” technology. But it looks as if their efforts are in vain. People are going to use...
The New Community: MMORPGs and Social Networking1816 words - 7 pages Community is changing. As far back as the twentieth century, a social community was a group of real life acquaintances that had a common interest, goal, or career. Back then, to update one’s “status” might mean to attempt to improve a person’s social standing within a particular community or group of friends. Today, people don’t need to be told what online social networking is. It’s so engrained into the current culture that people almost...
Social Networking: The Death of Privacy?2718 words - 11 pages Social networks have become an increasingly popular way for people to communicate over the last decade. Whether it is through a wall post, a picture, a video, or a link, users are able to share stories and details about their lives through social networks such as Facebook, Twitter, MySpace, and YouTube. Mark Zuckerberg, a Harvard student who hacked the university’s network to obtain photos and information about other students on...
The Ever Evolving Age of Social Networking1035 words - 4 pages Changing and ever evolving, technology has impacted everybody’s lives in an irrevocable manner . Beginning in 2003 with MySpace, social networking is one aspect that has completely revolutionized people’s everyday lives. The empire created by MySpace was then further expanded by a new generation of social networks such as Facebook and Twitter. This era was marked with innovative new features including video chat and increased commercialization of...
The Dark Side of Social Networking1856 words - 7 pages There are many social networks that have created broad connections between people in the past years. Since the creation of Social Media, countless numbers of people have begun joining them due to their rising popularity and free cost of a download. These networks help create a virtual realm for users to be themselves or whoever they want to be at their discretion. Escaping all the troubles and heartaches that the real world has in store for you...
Twitter: The Dangerous Effects of Social Networking895 words - 4 pages In our society, social networking has become very popular over the last 5 years. Twitter is a social networking site that allows users to become “followers” of other people and stay informed about current events and social trends. Many argue whether or not these social websites such as Twitter, are good for society. In two articles about Twitter, the authors present different arguments about why Twitter is good or bad for society. The author...
Effects of Social Networking1255 words - 5 pages “Opponents of social networking say that the sites prevent face-to-face communication; waste time on frivolous activity; alter children’s brains and behavior making them more prone to ADHD; and spread false and potentially dangerous information” stated in the article (Are Social Networking Sites Good for Our Society)? Social networking is changing the world of today. Teens assume social networking as beneficial but there are several...
Risks of Social Networking1535 words - 6 pages During the last few years the use of social networking has grown exponentially in the world. Social networking has many different purposes including interpersonal connection, education, research and business. Users include all sectors of the population, from young teenagers to the elderly, in all socioeconomic groups. According to government statistics, there are more than 500 million users on Facebook, 175 million on Twitter, and more than 100...
The Downside of Social Media and Technology1332 words - 5 pages As children of the 90’s, and previously, we spent childhood days outside discovering things in the woods and exploring everything we could. With minds full of ideas and with our imaginations running wild, we were engineers of possibilities. Days were passed playing make-believe and running amuck with friends. Time passed slowly and enjoyment came from the friends we shared our imaginings with. This pure creation has taken a nose dive...
The Pros and Cons of Social Networking Sites Such as Mxit639 words - 3 pages The dynamics of life have evolved since the time internet and social networks began. Marriage partners, friends and associates then met at balls, parties and dinners. Today people meet via social networks. The older generation resent “Mxit”, while the younger generation applaud the genius who invented it. The most convenient way of meeting people today is via social networks, and “Mxit” provides this platform. People today live busy lives and...
Social networks are becoming more and more popular. In 2016, about 70% of Internet users are social network users and these figures are expected to grow. A few years ago, we were happy to get likes from friends and relatives; today, we share tips and skills, promote services and buy goods, etc.
Many well-known companies, from food manufacturers to large automotive companies, already actively communicate with customers through Facebook, Twitter, Instagram and other platforms. Moreover, some of these brands (for example, Nescafe) has completely switched to social networks.
The world is changing so fast that the urgent question is what will happen next? Will the life completely move into a virtual reality? What to expect from social media users and advertisers in 2020 and further?
Let’s try to predict the future along with Lucy Adams, an outsourcer from best essay for you, one of the greatest and the cheapest essay writing solutions on the web.
#1 The Growing Role of Social Networks
Today, social platforms are selling not just brand coverage, engagement, and visibility, but also very concrete indicators of direct sales. By the way, the users contribute to this phenomenon: according to research, people trust in social sales and easily buy products through WhatsApp and Instagram.
Advertisers are increasingly focused on mobile users, which means that advertising of goods and services are now using specific forms of targeting (for example, when using iBeacon, you receive a notification on the mobile phone from a nearby cafe or shop) that increase the number of spontaneous purchases.
#2 The Growing Role of Mobile Devices
More and more people are now switching to mobile devices. What does it mean?
Social networks are already actively experimenting with ad formats for mobile applications. By 2020, such advertising will become even more popular. More and more professionals learn to evaluate the dependence of profit on customer loyalty (Net Promoter Score). As a result, companies will move from the ephemeral task of “leading pages” to more specific formation of communities of loyal customers.
#3 New Features
The original function of social networks, which were created to allow users to find their old friends online, is the restoration of relations. Well, social networks have changed the direction of development. Now they probably act as an online representation of a person or a company, giving a chance to form a personal brand. This affects the behavior of the users and their needs, and requires new services. Many of the recent developments – the search for information, files storage, the ability to edit images, the ability to lead a blog in social networks, geosocial services – are already in great demand. For many users, social networks are almost a synonym for the Internet.
#4 Visual Social Networks
Video and graphical information have always been more popular than the text. That is why Instagram and Pinterest are now actively developed. Definitely, both services will affect the development of the SMM. Soon they will be as important for solving marketing tasks as Facebook.
#5 Geo-social Services
Companies have already noted such tools as Foursquare and actively use them to promote products. Moreover, these tools are used not just by small businesses, but also by banks, telecommunications companies, Internet companies, and representatives of the IT-industry.
#6 Automation of SMM Campaigns
There are more and more possibilities of SMM campaigns automation:
- Monitoring of social networks and blogs.
- Optimization of targeted advertising campaigns on social networks.
- Optimization of leading the communities and blogs.
- Analytics (socio-demographic and traffic analysis).
#7 Social Recruiting
HR specialists are more and more often turning to social networks when looking for candidates for a particular position. After all, they help to form an idea about the candidate, get a psychological profile, evaluate the publications, and contact with former colleagues and managers.
I see some very important trends that will have an enormous impact on our lives, including the development of social networks:
- Convergence of computers, mobile devices, TVs, home appliances, cars, etc.
- The development of analysis technologies for huge structured and unstructured data (big data).
- Focus on interactive media – the media with provides an opportunity not only to consume but also participate, get involved and act. Such media will become the main channel for obtaining and sharing information for Z generation that doesn’t watch TV, doesn’t read newspapers/magazines, and doesn’t listen to the radio.
- The development of robotics and artificial intelligence algorithms, which form the basis of modern informational, entertainment, recommendatory and other services.
At the same time, there is a huge demand for new methods of doing business. It’s about finding more effective tools and promotion/sales technologies, as well as customer support. Marketing companies are starting to shift towards “mass personalization,” or “adaptive personalized positioning.” Simply put, an era of personalization begins.
In my opinion, social networking has all chances to become the point of convergence of all these trends and meet the needs of the business to find the most effective methods of work with the end customer.
Soon we will see an amazing transformation of social networks into a single andinteractive media space, virtually by 100% integrated into the life of every person.
This will require redefining the role and responsibility of social networks. They will no longer be a collection of profiles of people and communities! Social networks will become much more than information intermediaries and communication technologies – a force that produces the world’s film and pop stars. They will bring new powerful politicians and political parties, as well as give birth to new brands, products, meanings and ideas.
This force will have enough power to promote or destroy the reputation, projects, products, and companies. And that’s the essence of the responsibility that social networks will be forced to take.