Whether you're applying for your dream job, a coveted internship or some other career-related change, the materials you turn in will be the primary way in which the employer gets information about you. Among the materials is typically a resume, which can contain a "career goal narrative" that gives the employer some idea of why you're applying for the job and how the job fits into your overall career goals. Like every piece of your application materials, doing some research on your audience is the first step toward creating tailored materials that speak to that particular employer.
The employer is going to be interested in your life story, to be sure, but the crux of your narrative should focus on how you'll apply your experience at his company. As such, read and re-read the job description and any other materials you can find that describe the job's skill set. Read the company website and any consumer reviews, news articles or other public information to get a feel for not just what the employer expects of its employees, but what the public expects the company to do for them. Through this process, you may find qualities that match or do not match your overall goals. For example, if the company is heavily focused on emerging technology and you are interested in working in a cutting-edge field where you can stay motivated and interested, it may be a good fit.
All that research is going to serve another purpose; it's also going to help you determine which words you should use when you start writing your narrative. As you research, look for words used to describe the company that you would also use to describe your own career path, and then jot them down. Then, do another brainstorming session in which you write down as many words as you can that describe your skills. Following that, write down some of your overall goals for your career, and try to draw lines between the skills you currently have and how they'll help you achieve your goals. All this planning will not just help you write a clear narrative, but it may also help you sort out whether you're on the right track toward achieving your goals.
The 5 W's
When you're ready to actually write the narrative, start out by breaking it into the "5 W's and an H," or the who, what, when, where, why and how of your career goals. First, answer the question, "Who do I want to be?" In this question, you'll look at the very big picture -- while remembering that this narrative should reflect what the employer wants to hear. For example, if it's your overall goal to be the CEO of a Fortune 500 company, it may not be appropriate to mention it when you're applying for a job as a teacher. Next, ask, "What have I done to get there?" in which you mention your education and the skills you've learned -- tying those skills to the skills mentioned in the job description. Following that, review "When and where have I studied or worked to move toward my goals?" by detailing your education and work experience. The "why" question can detail the personal reasons you've chosen this field. And finally, the "how" question can circle back around and detail how the current job meets your goals, thus making you the best candidate for the job.
Once you've answered all the basic questions, you should have a fairly cohesive narrative that details your reasons for wanting this particular position. As with any resume, cover letter or other application materials, have a friend or other trusted person look it over to look for grammatical and style mistakes, and to help you find ways to trim down the material to make it short, simple and easy to read. Some employers may have word limits for their career goal narratives or other application materials; if this is the case, stay within the limit to avoid being discounted for something so basic. If there are no requirements or limits, keep the narrative to a paragraph or less, placed at the top of your resume under "Goals" or "Goal."
About the Author
Nicole Vulcan has been a journalist since 1997, covering parenting and fitness for The Oregonian, careers for CareerAddict, and travel, gardening and fitness for Black Hills Woman and other publications. Vulcan holds a Bachelor of Arts in English and journalism from the University of Minnesota. She's also a lifelong athlete and is pursuing certification as a personal trainer.
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Sample Graduate Application Essay - After
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As a single mother who has confronted homelessness and poverty, I am committed to reforming public education. I have a particular interest in improving the accessibility of schooling to homeless individuals, single mothers, and disadvantaged women of color. As a result of my own experiences, I am familiar with the despair and frustration endemic to individuals struggling to survive. I am convinced that increasing individuals' access to education can make the difference between despondency and hope. I am applying for my doctorate in educational leadership so that I can pursue my life-mission: to make education accessible to all.
I began preparing for this mission by volunteering as an intake coordinator at the Christian Assistance Ministry (CAM). Although I had many responsibilities, the role that consumed most of my time and energy was interviewing clients and assessing their physical and emotional needs. One of my greatest contributions was streamlining and updating the paperwork associated with CAM's intake process. I also generated an updated resource list that included many service agencies in the Houston area. By personally contacting each agency to acquire contact information and to learn about its services, I facilitated greater communication between service organizations and ensured that my clients had access to necessary aid.
In my present position as Research Analyst at SeaNet, my primary role is ascertaining the needs of client networks. As an umbrella group, SeaNet has only limited contact with small business development centers, and my job is to ensure that our organization meets these centers' needs. When I took the initiative to send out surveys asking agencies to rate our group's effectiveness, I received an overwhelming response. The information I compiled was so revealing that it was published in the quarterly report that is sent to our funding agency in Washington, D.C. In addition, I have been involved in a number of special, innovative projects. Recently, I analyzed the availability of renewable energy resources in Southern Texas in tandem with The Economic Development Center, Solar Energy, Brooks Air Force Base, and research universities in Texas.
As part of my master's thesis, I collaborated with Upward Bound, Peace Center, and the Davis Education Foundation to underline the importance of community cooperation in public schools. I also provided informational brochures and handouts detailing other such organizations that could assist with the individualized needs of schools. I was gratified when my efforts resulted in teachers and administrators contacting several of the organizations I had mentioned so that the organizations could start outreach in their educational districts.
Although I have not yet been employed in the educational sector, my master's work, as well as my life experiences, has given me a nuanced and sophisticated knowledge of the educational field. I have acted as a mentor at Davis Middle School for many years and have tutored a number of home-schooled children. When my own children attended school, I was involved in their schools' organizations and often took on a leadership role on educational committees. I served on many boards and was active in assisting both instructors and administrators. Fifteen years of experience has familiarized me with the diverse needs of Houston's students, and it has prepared me to act on their behalf.
My short-term goals include advancing my knowledge of quantitative research using programs such as SPSS and Microcas, and acquiring a sophisticated understanding of how to become a leader in the educational field. I wish to use these skills to promote empirical studies in education that can help direct educational reform.
I am attracted to the doctoral program at Texas A&M for precisely this reason. Only Texas A&M offers the kind of collaborative experience that suits my personal needs and professional goals. Over the past four years, I have seen the department blossom into a challenging and innovative program. I am excited about the program's direction and its emphasis on practical application. I appreciate that every course offers the opportunity for independent research, and that the faculty is open to student suggestions for improvement. The flexibility and patience of the faculty and the talent of the students makes Texas A&M a singular choice for my doctoral degree.
My long-term goal is to use my past experience and Texas A&M training to help make education accessible to all, particularly the underprivileged. Whether I am working in the public or private sector, I look forward to addressing the nation's urgent need to educate its citizens efficiently and comprehensively.
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Click Here for the Edited Version.
I read your personal statement with great interest. You do a good job of showing the reader your diligent preparation for a career in education. By emphasizing your research-oriented background and your practical experience in the educational sector, you show that you have the knowledge and resolve to excel in a doctoral program.
However, there are ways in which your essay could be improved. My comments in this critique describe ways to make your writing more vivid and offer recommendations on how to make your statement more convincing.
Many of the changes I made to this essay were confined to the sentence level. I reworked awkward phrases, varied your vocabulary, adjusted diction, and improved the direction and flow of your writing. I also made subtle but significant changes such as eliminating redundant sentences like, "My purpose for seeking a [doctorate in education] is to expand my knowledge of theory and research as it pertains to education."
I also read your essays with a careful eye toward whether you effectively answered the question. In addition, I closely examined your statements, determining whether more detail or a fresh approach was needed to improve the effectiveness of your essay. Upon review, I feel confident that you addressed all the aspects of this multi-pronged topic, but I have made a number of suggestions for how to improve your essay's delivery.
The overall content of your essay was strong, but its expression was awkward at times. I agree that your essay needs a "stronger sense of purpose," and I believe that the reason your essay feels "wishy-washy" is that you do not have strongly-articulated goals. Broad career objectives like, "establishing a network of scholars and future administrators participating in a rigorous intellectual process," are too vague; you need to give your reader a precise sense of what you want to do.
Your essay will be much more persuasive if you articulate specific intermediate and long-term career goals. Because you have already accomplished significant work in the educational field, the committee will expect you to have clearly-defined objectives in your doctoral studies. Given your experience, you may want to discuss your specific plans for your dissertation.
Here are my specific comments on each individual paragraph of your essay:
Your introduction suffered from an excessive reliance on circular logic ("I seek an education because I am interested in education. I want to fine-tune my research skills because research skills are important to a career in education."). Sentences like these obscure rather than clarify your goals, and I sought to make your writing more active and transparent. I eliminated your entire first paragraph and incorporated your discussion of "purpose" into a new engaging introduction.
I also liked this paragraph's allusion to your role as a "reformist." Nonetheless, I felt that this passage would be stronger if you did more to define this term. What do you want to reform? Can you give concrete examples?
"I have struggled hard to get myself out of this situation..."
I liked the passion you convey in this sentence, but you need to maintain a formal, almost reserved voice in academic writing. See my suggestion for alternative wording that does a better job of capturing your experience and of demonstrating how that experience has influenced your decision to seek an advanced degree.
This paragraph did a good job of describing your work at the Christian Assistance Ministry. Nonetheless, your argument digressed somewhat during your discussion of the difficulties faced by social workers. This paragraph is most effective if you focus on your accomplishments and on the needs of your clients.
Also, please note that even though the refined paragraph is more concise than your original, it still retains all the significant content. The ability to condense and synthesize information is highly prized by admissions committees.
This paragraph required more up-front details. You mention some diverse research experiences, which is good, but you should also cite the title of your position and describe your primary responsibilities.
Because the name of your company implies that you do small business development, a reader might be confused by your research in seemingly unrelated fields. Be sure that I accurately conveyed the essence of your professional responsibilities in my revised version of this paragraph.
To ensure that your description of the learning center is intelligible, I added more details to place this discussion in context.
"I am also an advocate of 21st Century Learning Centers that would provide a safe refuge for the millions of latch-key children in this country that go home to an empty house on any given school day."
You need to be more exacting in your transition sentences. By using a transition sentence like this, the reader assumes your entire paragraph will describe your work with latchkey children. As a result, your treatment of other topics catches the reader off guard.
"I also provided information in the form of brochures and handouts about other such organizations that could assist in the needs of their own schools."
This sentence does not tell the reader enough about your experience. Whenever you write, be sure that a reader who is unfamiliar with your accomplishments will understand the subject, object, and action of each sentence.
Please note that the term "advocate" could apply to either paid or unpaid work. You should specify the exact capacity in which you worked, especially as this is important to placing your accomplishment in perspective.
Finally, if you have time, you may wish to rework this section. A thorough description of one particular project (perhaps your thesis topic) would be much more persuasive than a list of numerous activities.
I do not think this paragraph adds much to your essay. You need to prove your qualifications through examples rather than simply describe them to reader.
"I have a very hard working and decisive character that has earned me a 4.0 GPA."
This sentence is a good example of an uncorroborated assertion. Although you are undoubtedly hard working and decisive, you need to prove it to the reader through concrete examples.
Paragraphs 6 to 8
As I mentioned in the first section of my critique, your essay will be stronger if you cite more specific goals. See my suggestions in the text, and be sure to elaborate on your specific areas of interest.
I suggest concluding your essay with the description of your long-term goals. Reemphasizing your desire to make education accessible to all is a great way to conclude your essay, and it brings your statement to a resonant close.
Overall, this is an excellent start to a compelling essay. Keep in mind that although the committee allows you to write up to five pages, three double-spaced pages is usually adequate. Feel free to add more detail, but make sure your text is concise and transparent. You might consider "writing" ideas and then "rewriting" them. Too often, authors put ideas onto the page, but do not render those ideas compellingly. Giving your sentences a bit of extra effort, and giving your experiences a bit of extra reflection, will result in a persuasive essay that compliments your accomplishments and character.
I wish you the best of luck in the admissions process.
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