Whether you're a recent graduate seeking your first position or an experienced professional in search of a new opportunity, attending job fairs is one way to network and find job leads. Job fairs allow you to meet hiring managers from various companies and industries -- all housed under one roof for the day. These tips will help you make the best impression.
Research Job Fair Companies
"When meeting candidates at job fairs, I like to see that they've done their research," says Louis Dennis, a human resources representative for State Farm Insurance Companies in Greeley, Colorado, who regularly recruits employees by attending job fairs. "Folks who can sit down with me already knowing something about the company and the types of jobs they're interested in are very impressive to me."
It's usually possible to obtain a list of employers participating in a job fair ahead of time. The best-prepared candidates will have already spent time researching corporate cultures and searching job listings on Monster and other sites. "If someone can say to me, ‘I'm interested in underwriting or claims' and can back up why they're a good fit, I'm immediately going to be impressed," Dennis says.
Develop Multiple Versions of Your Resume
After you've done your homework, tailor your resume based on your job objective, and consider bringing multiple versions to the career fair, says Christina MacGill, associate director of career programming for career services at Pennsylvania State University.
"Once candidates have done their research on participating companies, they can create a few different resumes targeting these," MacGill advises. "For example, someone interested in finance can research typical job titles and types of responsibilities and then create several different versions accordingly. They also might create one resume targeted to working for banks and another one tailored to working for the finance division of a large firm like GE."
You should also prepare a general resume without a specific objective. "That way, candidates can be prepared for any situation at a job fair by keeping their options open and having multiple resume versions ready to go," MacGill says.
Cut Through the Clutter
Having a concise resume to hand out at job fairs is crucial. "When I'm at a job fair, where the line can get eight-to-10 deep of people waiting to talk to you, I cringe when I see a resume that's more than a page and a half long," Dennis says.
"If the resume is cluttered and not easy to read, this is a problem," says MacGill, who coordinates career fairs at Penn State. "Employers get so many resumes at career fairs, and you've got to make sure your resume is easy on the eye, with the main information easy to pick up and quickly scan."
Bring Supporting Documents
Additional documents that could help support your qualifications will depend on your industry and career goals, but they may include a cover letter, professional portfolio, transcripts (usually for new graduates), reference list, letters of recommendation and job applications.
Use the information uncovered during your research to guide your cover letter development. You may have found names of HR managers, position openings and job requirements that will help you customize your letters. If you don't have this information, write a cover letter to go along with each resume version. The letter should provide an overview of your qualifications that meet the goal the resume specifies.
At the same time, supporting documents aren't as important as your resume, and some hiring managers won't be interested in dealing with the extra paperwork. Dennis says cover letters aren't necessary at a job fair.
Request a business card from each hiring manager, and jot down a few notes immediately after each conversation -- this will help refresh your memory when you follow up. Email or mail a thank-you note within 24 hours of the job fair.
"When I've met someone promising, I'm looking for them to follow up," says Dennis. "If they do, that's a sign of serious interest."
"We also recommend that after you meet with someone and learn more about specific positions, alter the resume and send an updated, customized version to the person you spoke with right away," MacGill says.
Make your resume shine with help from Monster's resume writing experts!
A job fair is an opportunity for job seekers to meet several potential employers in one place, all of whom are looking to hire. It should be approached with the same professionalism as an interview, from the clothes you wear down to the cover letters and resumes you bring. While it might be impossible to get noticed by every company in attendance, if you concentrate your efforts on a handful of likely candidates, a job fair can be a fruitful experience.
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Research the companies that will be attending the job fair ahead of time by contacting the host of the job fair, or by browsing its website. List your top four or five choices. You will not be able to write a cover letter for every potential employer so concentrate on your best bets.
Research the specific positions available at your target companies, if the information is available ahead of time. This will allow you to personalize your cover letter.
Use the first paragraph to explain who you are and why you are writing to them. If you know the specific position you want, this is the place to mention it by name. Let the employer know whether you heard about the job from a recruiter or a current employee.
Use the second paragraph to show the employer that you have researched her company by explaining why you would be qualified for the job. Highlight any experience or skills you have specific to the position. Avoid telling the employer how much the job would benefit you. Instead, write in terms of how you would be an asset to the company.
Use the final paragraph to express your interest in an interview and mention that you are enclosing a resume. Let the employer know whether you plan to follow up on the application, and how you plan to do so. Close by thanking the employer for reviewing your application.
- Do not write a generic form cover letter to use for every company at the job fair. Recruiters understand you can't write a letter for everyone there. If you find a company of interest, ask permission to send them a cover letter and resume after the fair is over.